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BlackPRWire.com – Press Releases – Consumer Marketing Black PR Wire, Inc. is the nation’s premier news distribution service center.

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  • EasyAzon and Divi not playing nice?
    by /u/mountainlzm on October 15, 2019 at 4:17 pm

    I’m using divi for a couple of amazon affiliate sites I use it in conjuction with EasyAzon. However with the new Divi update it looks like they’re not working together anymore. The easyazon button is not in the editor like before. Anyone know how to fix this or am I hosed? submitted by /u/mountainlzm [link] [comments]

  • How to find affiliate marketers to carry my product?
    by /u/morningtundra on October 15, 2019 at 2:53 pm

    How might I find and recruit affiliates to market a book I wrote? I have an affiliate platform in place but have no idea how to recruit re-sellers? I’m assuming (big assumption) they hang out in subs like this one… I know this is kinda backwards from most of the threads here but any pointers would be much appreciated (even if redirecting me to a different sub!) Thanks submitted by /u/morningtundra [link] [comments]

  • New Telegram Affiliate Marketing Group
    by /u/ariel25220 on October 15, 2019 at 2:29 pm

    New Telegram Q&A for Affiliate Marketing Help https://t.me/affiliate20199 submitted by /u/ariel25220 [link] [comments]

  • Is there any WordPress themes made for Amazon affiliate?
    by /u/Gallange on October 15, 2019 at 1:29 pm

    Hey all, I’m thinking of starting my own online blog/amazon affiliate shop. I was hoping some of you had any experience here and would be so kind to offer any recommendations regarding some WordPress themes focusing on Amazon affiliations. submitted by /u/Gallange [link] [comments]

  • Open a telegram group
    by /u/ariel25220 on October 15, 2019 at 12:28 am

    I thought of the idea of opening a group on telegram for growth and growth questions People who can ask questions and also help people in the group Recommendations What to promote How to promote and up to 50 is here, I will start a group so we can make a lot of money together submitted by /u/ariel25220 [link] [comments]

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  • How to put Climate into Your Mission
    by Olivia Layne on October 11, 2019 at 9:00 am

    Look, I know it’s scary. It’s tough to think about. But whether or not you accept it, the Earth is changing. Glaciers are melting, oceans are rising and weather patterns are changing. According to NASA Global Climate Change, In the absence of major action to reduce carbon emissions, global temperature is on track to rise The post How to put Climate into Your Mission appeared first on Nonprofit Hub.

  • 5 Effective Design Tips to Increase Donor Giving
    by Leigh Kessler on October 2, 2019 at 7:42 am

    These days, your organization’s website is typically the first impression people have of your nonprofit. If your page is poorly designed, it may steer potential supporters away, completely throwing off the digital marketing strategies that you’ve worked so hard to develop. An admirable mission alone is not enough to drive donor engagement and retention. A The post 5 Effective Design Tips to Increase Donor Giving appeared first on Nonprofit Hub.

  • Fall Fundraisers – 6 Ideas to Kick off the Season
    by Olivia Layne on September 27, 2019 at 7:20 pm

    Looking for some fall ideas to (pumpkin) spice up your fundraising game? Here are some festive fundraising ideas to get people excited for the season and for your mission. With #GivingTuesday just around the corner, these ideas can help you reach those year-end goals! Fall Feast Pay homage to the first Thanksgiving with a community The post Fall Fundraisers – 6 Ideas to Kick off the Season appeared first on Nonprofit Hub.

  • A 7 Step Guide to LinkedIn Marketing
    by Rebecca Hill on September 20, 2019 at 7:45 am

    LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence. LinkedIn, the professional social networking platform has been around longer than Twitter, Facebook, Instagram and Snapchat. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing The post A 7 Step Guide to LinkedIn Marketing appeared first on Nonprofit Hub.

  • The Evolution of Auction Fundraisers
    by Laurie Hochman on September 17, 2019 at 4:38 pm

    This post is sponsored by Auctria Auction fundraisers have evolved a lot since paper and pencil bid sheets and long checkout lines. There’s so much more fundraising in addition to just the auctioning at an auction fundraiser. Auction teams that offer sponsorships, direct donations, raise-the-paddle or fund-a-need exceed their fundraising goals. Having a better understanding The post The Evolution of Auction Fundraisers appeared first on Nonprofit Hub.

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  • New SEO Experiments: A/B Split Testing Google’s UGC Attribute
    by Cyrus-Shepard on October 15, 2019 at 4:30 am

    Posted by Cyrus-Shepard When Craig Bradford of Distilled reached out and asked if we’d like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate “Yes please!” If you’re not familiar with DistilledODN, it’s a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any change to your website through the ODN dashboard. Since the ODN is a cloud platform that sits in front of your website (like a CDN) it doesn’t matter how your website is built or what CMS it uses. You can change a single page — or more likely — entire sections. The ODN allows you to A/B split test these changes and both measure and predict their impact on organic traffic. They also have a feature called full-funnel testing allowing you to measure impact on both SEO and CRO at the same time. When you find something that works, you see a positive result like this: SEO experimentation is great, but almost nobody does it right because it’s impossible to control for other factors. Yes, you updated your title tags, but did Google roll out an update today? Sure, you sped up your site, but did a bunch of spam just link to you? A/B split testing solves this problem by applying your changes to only a portion of your pages — typically 50% — and measuring the difference between the two groups. Fortunately, the ODN can deploy these changes near-instantly, up to thousands of pages at a time. It then crunches the numbers and tells you what’s working, or not. Testing Google’s UGC link attribute For our first test, we decided to tackle something simple and fast. Craig suggested looking at Google’s new link attributes, and we were off! To summarize: Google recently introduced new link attributes for webmasters/SEOs to label links. Those attributes are: rel=”sponsored” – For paid and sponsored links rel=”ugc” – For links in user-generated content (UGC) rel=”nofollow” – Remains a catch-all for all followed links On the Moz blog, all comments links are currently marked “nofollow” — following years of SEO best practices. Google has stated that using the new attributes won’t give you a rankings boost. That said, we wanted to test for ourselves if changing these links to “ugc” would impact the rankings/traffic of our blog pages.To be clear: We are not testing if the pages we link to change rankings, but instead the source page that hosts the link — in this case, the blog pages with comments. Here’s an example of a comment the ODN modified. After we set the test running, 50% of blog posts had comments with “ugc” links, while 50% kept their original “nofollow” attributes. Experiment results We expected a “null” test — meaning we wouldn’t see a significant impact. In fact, that’s exactly what happened. If we detected a significant change, the probability cone at the bottom right would have pointed more dramatically up or down. In fact, at a 95% confidence interval, the test predicted traffic would either fall 26,000 visits/month or gain 9,300 visits/month. Hence, a null result. This validates Google’s statements that using the “ugc” attribute won’t give you a ranking boost. What should Moz test next? While “null” tests aren’t as fun as a positive result, we have a lot of cool A/B SEO testing ahead of us. The great thing is we can now test out changes with the ODN, and when we find one that works, pass that to our developers to make the changes permanently. This cuts down on needless development work and stops the guessing game. We have a Trello board set up for test ideas, and we’d love to add some community ideas to the mix. The ODN is currently running on the Moz Blog and Q&A, so anything in these site sections is fair game. We’re also looking at experiments where we use Moz data to inform these decisions. For example, a Moz Pro crawl identified that the Moz Blog titles currently use H2 tags instead of H1. Google recently indicated this likely shouldn’t impact rankings, but wouldn’t it be good to test? What wild/clever/ridiculous/obvious SEO things should we test? With each good test, we’ll publish the results. Leave your ideas in the comments below. Big thanks to the Distilled Team, including Will Critchlow and Tom Anthony, for embarking on this journey with us. And if you’d like to learn more about DistilledODN and SEO split testing in general, this post is highly recommended. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

  • Shopify SEO: The Guide to Optimizing Shopify
    by cml63 on October 14, 2019 at 1:42 pm

    Posted by cml63 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Currently, 4.47% of the top 10,000 sites are using Shopify. Since we’ve worked with a good amount of Shopify stores, we wanted to share our process for common SEO improvements we help our clients with. The guide below should outline some common adjustments we make on Shopify stores. What is Shopify SEO? Shopify SEO simply means SEO improvements that are more unique to Shopify than other sites. While Shopify stores come with some useful things for SEO, such as a blog and the ability to redirect, it can also create SEO issues such as duplicate content. Some of the most common Shopify SEO recommendations are: Remove duplicate URLs from internal linking architecture Remove duplicate paginated URLs Create blog content for keywords with informational intent Add “Product,” “Article,” & “BreadcrumbList” structured data Determine how to handle product variant pages Compress images using crush.pics Remove unnecessary Shopify apps We’ll go into how we handle each of these recommendations below: Duplicate content In terms of SEO, duplicate content is the highest priority issue we’ve seen created by Shopify. Duplicate content occurs when either duplicate or similar content exists on two separate URLs. This creates issues for search engines as they might not be able to determine which of the two pages should be the canonical version. On top of this, often times link signals are split between the pages. We’ve seen Shopify create duplicate content in several different ways: Duplicate product pages Duplicate collections pages through pagination Duplicate product pages Shopify creates this issue within their product pages. By default, Shopify stores allow their /products/ pages to render at two different URL paths: Canonical URL path: /products/ Non-canonical URL path: /collections/.*/products/ Shopify accounts for this by ensuring that all /collections/.*/products/ pages include a canonical tag to the associated /products/ page. Notice how the URL in the address differs from the “canonical” field: While this certainly helps Google consolidate the duplicate content, a more alarming issue occurs when you look at the internal linking structure. By default, Shopify will link to the non-canonical version of all of your product pages. As well, we’ve also seen Shopify link to the non-canonical versions of URLs when websites utilize “swatch” internal links that point to other color variants. Thus, Shopify creates your entire site architecture around non-canonical links by default. This creates a high-priority SEO issue because the website is sending Google conflicting signals: “Here are the pages we internally link to the most often” “However, the pages we link to the most often are not the URLs we actually want to be ranking in Google. Please index these other URLs with few internal links” While canonical tags are usually respected, remember Google does treat these as hints instead of directives. This means that you’re relying on Google to make a judgement about whether or not the content is duplicate each time that it crawls these pages. We prefer not to leave this up to chance, especially when dealing with content at scale. Adjusting internal linking structure Fortunately, there is a relatively easy fix for this. We’ve been able to work with our dev team to adjust the code in the product.grid-item.liquid file. Following those instructions will allow your Shopify site’s collections pages to point to the canonical /product/ URLs. Duplicate collections pages As well, we’ve seen many Shopify sites that create duplicate content through the site’s pagination. More specifically, a duplicate is created of the first collections page in a particular series. This is because once you’re on a paginated URL in a series, the link to the first page will contain “?page=1”: However, this will almost always be a duplicate page. A URL with “?page=1” will almost always contain the same content as the original non-parameterized URL. Once again, we recommend having a developer adjust the internal linking structure so that the first paginated result points to the canonical page. Product variant pages While this is technically an extension of Shopify’s duplicate content from above, we thought this warranted its own section because this isn’t necessarily always an SEO issue. It’s not uncommon to see Shopify stores where multiple product URLs are created for the same product with slight variations. In this case, this can create duplicate content issues as often times the core product is the same, but only a slight attribute (color for instance) changes. This means that multiple pages can exist with duplicate/similar product descriptions and images. Here is an example of duplicate pages created by a variant: https://recordit.co/x6YRPkCDqG If left alone, this once again creates an instance of duplicate content. However, variant URLs do not have to be an SEO issue. In fact, some sites could benefit from these URLs as they allow you to have indexable pages that could be optimized for very specific terms. Whether or not these are beneficial is going to differ on every site. Some key questions to ask yourself are: Do your customers perform queries based on variant phrases? Do you have the resources to create unique content for all of your product variants? Is this content unique enough to stand on its own? For a more in-depth guide, Jenny Halasz wrote a great article on determining the best course of action for product variations. If your Shopify store contains product variants, than it’s worth determining early on whether or not these pages should exist at a separate URL. If they should, then you should create unique content for every one and optimize each for that variant’s target keywords. Crawling and indexing After analyzing quite a few Shopify stores, we’ve found some SEO items that are unique to Shopify when it comes to crawling and indexing. Since this is very often an important component of e-commerce SEO, we thought it would be good to share the ones that apply to Shopify. Robots.txt file A very important note is that in Shopify stores, you cannot adjust the robots.txt file. This is stated in their official help documentation. While you can add the “noindex” to pages through the theme.liquid, this is not as helpful if you want to prevent Google from crawling your content all together. Here are some sections of the site that Shopify will disallow crawling in: Admin area Checkout Orders Shopping cart Internal search Policies page While it’s nice that Shopify creates some default disallow commands for you, the fact that you cannot adjust the robots.txt file can be very limiting. The robots.txt is probably the easiest way to control Google’s crawl of your site as it’s extremely easy to update and allows for a lot of flexibility. You might need to try other methods of adjusting Google’s crawl such as “nofollow” or canonical tags. Adding the “noindex” tag While you cannot adjust the robots.txt, Shopify does allow you to add the “noindex” tag. You can exclude a specific page from the index by adding the following code to your theme.liquid file. {% if template contains ‘search’ %} <meta name=”robots” content=”noindex”> {% endif %} As well, if you want to exclude an entire template, you can use this code: {% if handle contains ‘page-handle-you-want-to-exclude’ %} <meta name=”robots” content=”noindex”> {% endif %} Redirects Shopify does allow you to implement redirects out-of-the-box, which is great. You can use this for consolidating old/expired pages or any other content that no longer exists. You can do this by going to Online Store > Navigation > URL Redirects. So far, we havn’t found a way to implement global redirects via Shopify. This means that your redirects will likely need to be 1:1. Log files Similar to the robots.txt, it’s important to note that Shopify does not provide you with log file information. This has been confirmed by Shopify support. Structured data Product structured data Overall, Shopify does a pretty good job with structured data. Many Shopify themes should contain “Product” markup out-of-the-box that provides Google with key information such as your product’s name, description, price etc. This is probably the highest priority structured data to have on any e-commerce site, so it’s great that many themes do this for you. Shopify sites might also benefit from expanding the Product structured data to collections pages as well. This involves adding the Product structured data to define each individual product link in a product listing page. The good folks at Distilled recommend including this structured data on category pages. Article structured data As well, if you use Shopify’s blog functionality, you should use “Article” structured data. This is a fantastic schema type that lets Google know that your blog content is more editorial in nature. We’ve seen that Google seems to pull content with “Article” structured data into platforms such as Google Discover and the “Interesting Finds” sections in the SERPs. Ensuring your content contains this structured data may increase the chances your site’s content is included in these sections. BreadcrumbList structured data Finally, one addition that we routinely add to Shopify sites are breadcrumb internal links with BreadcrumbList structured data. We believe breadcrumbs are crucial to any e-commerce site, as they provide users with easy-to-use internal links that indicate where they’re at within the hierarchy of a website. As well, these breadcrumbs can help Google better understand the website’s structure. We typically suggest adding site breadcrumbs to Shopify sites and marking those up with BreadcrumbList structured data to help Google better understand those internal links. Keyword research Performing keyword research for Shopify stores will be very similar to the research you would perform for other e-commerce stores. Some general ways to generate keywords are: Export your keyword data from Google AdWords. Track and optimize for those that generate the most revenue for the site. Research your AdWords keywords that have high conversion rates. Even if the volume is lower, a high conversion rate indicates that this keyword is more transactional. Review the keywords the site currently gets clicks/impressions for in Google Search Console. Research your high priority keywords and generate new ideas using Moz’s Keyword Explorer. Run your competitors through tools like Ahrefs. Using the “Content Gap” report, you can find keyword opportunities where competitor sites are ranking but yours is not. If you have keywords that use similar modifiers, you can use MergeWords to automatically generate a large variety of keyword variations. Keyword optimization Similar to Yoast SEO, Shopify does allow you to optimize key elements such as your title tags, meta descriptions, and URLs. Where possible, you should be using your target keywords in these elements. To adjust these elements, you simply need to navigate to the page you wish to adjust and scroll down to “Search Engine Listing Preview”: Adding content to product pages If you decide that each individual product should be indexed, ideally you’ll want to add unique content to each page. Initially, your Shopify products may not have unique on-page content associated with them. This is a common issue for Shopify stores, as oftentimes the same descriptions are used across multiple products or no descriptions are present. Adding product descriptions with on-page best practices will give your products the best chance of ranking in the SERPs. However, we understand that it’s time-consuming to create unique content for every product that you offer. With clients in the past, we’ve taken a targeted approach as to which products to optimize first. We like to use the “Sales By Product” report which can help prioritize which are the most important products to start adding content to. You can find this report in Analytics > Dashboard > Top Products By Units Sold. By taking this approach, we can quickly identify some of the highest priority pages in the store to optimize. We can then work with a copywriter to start creating content for each individual product. Also, keep in mind that your product descriptions should always be written from a user-focused view. Writing about the features of the product they care about the most will give your site the best chance at improving both conversions and SEO. Shopify blog Shopify does include the ability to create a blog, but we often see this missing from a large number of Shopify stores. It makes sense, as revenue is the primary goal of an e-commerce site, so the initial build of the site is product-focused. However, we live in an era where it’s getting harder and harder to rank product pages in Google. For instance, the below screenshot illustrates the top 3 organic results for the term “cloth diapers”: While many would assume that this is primarily a transactional query, we’re seeing Google is ranking two articles and a single product listing page in the top three results. This is just one instance of a major trend we’ve seen where Google is starting to prefer to rank more informational content above transactional. By excluding a blog from a Shopify store, we think this results in a huge missed opportunity for many businesses. The inclusion of a blog allows you to have a natural place where you can create this informational content. If you’re seeing that Google is ranking more blog/article types of content for the keywords mapped to your Shopify store, your best bet is to go out and create that content yourself. If you run a Shopify store (or any e-commerce site), we would urge you to take the following few steps: Identify your highest priority keywords Manually perform a Google query for each one Make note of the types of content Google is ranking on the first page. Is it primarily informational, transactional, or a mix of both? If you’re seeing primarily mixed or informational content, evaluate your own content to see if you have any that matches the user intent. If so, improve the quality and optimize. If you do not have this content, consider creating new blog content around informational topics that seems to fulfill the user intent As an example, we have a client that was interested in ranking for the term “CRM software,” an extremely competitive keyword. When analyzing the SERPs, we found that Google was ranking primarily informational pages about “What Is CRM Software?” Since they only had a product page that highlighted their specific CRM, we suggested the client create a more informational page that talked generally about what CRM software is and the benefits it provides. After creating and optimizing the page, we soon saw a significant increase in organic traffic (credit to Ally Mickler): The issue that we see on many Shopify sites is that there is very little focus on informational pages despite the fact that those perform well in the search engines. Most Shopify sites should be using the blogging platform, as this will provide an avenue to create informational content that will result in organic traffic and revenue. Apps Similar to WordPress’s plugins, Shopify offers “Apps” that allow you to add advanced functionality to your site without having to manually adjust the code. However, unlike WordPress, most of the Shopify Apps you’ll find are paid. This will require either a one-time or monthly fee. Shopify apps for SEO While your best bet is likely teaming up with a developer who’s comfortable with Shopify, here are some Shopify apps that can help improve the SEO of your site. Crush.pics: A great automated way of compressing large image files. Crucial for most Shopify sites as many of these sites are heavily image-based. JSON-LD for SEO: This app may be used if you do not have a Shopify developer who is able to add custom structured data to your site. Smart SEO: An app that can add meta tags, alt tags, & JSON-LD Yotpo Reviews: This app can help you add product reviews to your site, making your content eligible for rich review stars in the SERPs. Is Yoast SEO available for Shopify? Yoast SEO is exclusively a WordPress plugin. There is currently no Yoast SEO Shopify App. Limiting your Shopify apps Similar to WordPress plugins, Shopify apps will inject additional code onto your site. This means that adding a large number of apps can slow down the site. Shopify sites are especially susceptible to bloat, as many apps are focused on improving conversions. Often times, these apps will add more JavaScript and CSS files which can hurt page load times. You’ll want to be sure that you regularly audit the apps you’re using and remove any that are not adding value or being utilized by the site. Client results We’ve seen pretty good success in our clients that use Shopify stores. Below you can find some of the results we’ve been able to achieve for them. However, please note that these case studies do not just include the recommendations above. For these clients, we have used a combination of some of the recommendations outlined above as well as other SEO initiatives. In one example, we worked with a Shopify store that was interested in ranking for very competitive terms surrounding the main product their store focused on. We evaluated their top performing products in the “Sales by product” report. This resulted in a large effort to work with the client to add new content to their product pages as they were not initially optimized. This combined with other initiatives has helped improve their first page rankings by 113 keywords (credit to Jennifer Wright & LaRhonda Sparrow). In another instance, a client came to us with an issue that they were not ranking for their branded keywords. Instead, third-party retailers that also carried their products were often outranking them. We worked with them to adjust their internal linking structure to point to the canonical pages instead of the duplicate pages created by Shopify. We also optimized their content to better utilize the branded terminology on relevant pages. As a result, they’ve seen a nice increase in overall rankings in just several months time. Moving forward As Shopify usage continues to grow, it will be increasingly important to understand the SEO implications that come with the platform. Hopefully, this guide has provided you with additional knowledge that will help make your Shopify store stronger in the search engines. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

  • Featured Snippets: What to Know &amp; How to Target – Whiteboard Friday
    by BritneyMuller on October 11, 2019 at 12:03 am

    Posted by BritneyMuller Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can’t resist — if this whets your appetite for all things featured snippet, save your spot in Britney’s upcoming webinar with even more exclusive data and takeaways!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re talking about all things featured snippets, so what are they, what sort of research have we discovered about them recently, and what can you take back to the office to target them and effectively basically steal in search results. What is a featured snippet? So to be clear, what is a featured snippet? If you were to do a search for “are crocs edible,” you would see a featured snippet like this: Essentially, it’s giving you information about your search and citing a website. This isn’t to be confused with an answer box, where it’s just an answer and there’s no citation. If you were to search how many days are in February, Google will probably just tell you 28 and there’s no citation. That’s an answer box as opposed to a featured snippet. Need-to-know discoveries about featured snippets Now what have we recently discovered about featured snippets? 23% of all search result pages include a featured snippet Well, we know that they’re on 23% of all search result pages. That’s wild. This is up over 165% since 2016. We know that they’re growing. There are 5 general types of featured snippets We know that Google continues to provide more and more in different spaces, and we also know that there are five general types of featured snippets: Paragraph List Table Video Accordion The most common that we see are the paragraph and the list. The list can come in numerical format or bullets. But we also see tables and then video. The video is interesting because it will just show a specific section of a video that it thinks you need to consume in order to get your answer, which is always interesting. Lately, we have started noticing accordions, and we’re not sure if they’re testing this or if it might be rolled out. But they’re a lot like People Also Ask boxes in that they expand and almost show you additional featured snippets, which is fascinating. Paragraphs (50%) and lists (37%) are the most common types of featured snippets Another important thing to take away is that we know paragraphs and lists are the most common, and we can see that here. Fifty percent of all featured snippet results are paragraphs. Thirty-seven percent are lists. It’s a ton. Then it kind of whittles down from there. Nine percent are tables, and then just under two percent are video and under two percent are accordion. Kind of good to know. Half of all featured snippets are part of a carousel Interestingly, half of all featured snippets are part of a carousel. What we mean by a carousel is when you see these sort of circular options within a featured snippet at the bottom. So if you were to search for I think this was comfortable shoes, you have options for women is a circular carousel button, for work, and stylish. What happens when you click these is it recalibrates that featured snippet and changes it into what you clicked. So it starts to get very, very niche. You might have started with this very general search, and Google is basically begging you to refine what it is that you’re looking for. It’s very, very interesting and something to keep in mind. People Also Ask boxes are on 93.8% of featured snippet SERPs We also know that people also ask boxes are on 93.8% of featured snippet SERPs, meaning they’re almost always present when there’s a featured snippet, which is fascinating. I think there’s a lot of good data we can get from these People Also Ask questions to kind of seed your keyword research and better understand what it is people are looking for. “Are Crocs supposed to be worn with socks?” It’s a very important question. You have to understand this stuff. Informational sites are winning We see that the sites that are providing finance information and educational information are doing extremely well in the featured snippet space. So again, something to keep in mind. Be a detective and test! You should always be exploring the snippets that you might want to rank for. Where is it grabbing from the page? What sort of markup is it? Start being a detective and looking at all those things. So now to kind of the good stuff. How to win featured snippets What is it that you can specifically do to potentially win a featured snippet? These are sort of the four boiled down steps I’ve come up with to help you with that. 1. Know which featured snippet keywords you rank on page one for So number one is to know which featured snippet keywords your site already ranks for. It’s really easy to do in Keyword Explorer at Moz. So if you search by root domain and you just put in your website into Moz Keyword Explorer, it will show you all of the ranking keywords for that specific domain. From there, you can filter by ranking or by range, from 1 to 10: What are those keywords that you currently rank 1 to 10 on? Then you add those keywords to a list. Once they populate in your list, you can filter by a featured snippet. This is sort of the good stuff. This is your playground. This is where your opportunities are. It gets really fun from here. 2. Know your searchers’ intent Number two is to know your searchers’ intent. If one of your keywords was “Halloween costume DIY” and the search result page was all video and images and content that was very visual, you have to provide visual content to compete with an intent like that. There’s obviously an intent behind the search where people want to see what it is and help in that process. It’s a big part of crafting content to rank in search results but also featured snippets. Know the intent. 3. Provide succinct answers and content Number three, provide succinct answers and content. Omit needless words. We see Google providing short, concise information, especially for voice results. We know that’s the way to go, so I highly suggest doing that. 4. Monitor featured snippet targets Number four, monitor those featured snippet targets, whether you’re actively trying to target them or you currently have them. STAT provides really, really great alerts. You can actually get an email notification if you lose or win a featured snippet. It’s one of the easiest ways I’ve discovered to keep track of all of these things. Pro tip: Add a tl;dr summary A pro tip is to add a “too long, didn’t read” summary to your most popular pages. You already know the content that most people come to your site for or maybe the content that does the best in your conversions, whatever that might be. If you can provide summarized content about that page, just key takeaways or whatever that might be at the top or at the bottom, you could potentially rank for all sorts of featured snippets. So really, really cool, easy stuff to kind of play around with and test. Want more tips and tricks? We’ve got a webinar for that! Lastly, for more tips and tricks, you should totally sign up for the featured snippet webinar that we’re doing. I’m hosting it in a couple weeks. Save my spot! I know spots are limited, but we’ll be sharing all of the research that we’ve discovered and even more takeaways and tricks. So hopefully you enjoyed that, and I appreciate you watching this Whiteboard Friday. Keep me posted on any of your featured snippet battles or what you’re trying to get or any struggles down below in the comments. I look forward to seeing you all again soon. Thank you so much for joining me. I’ll see you next time. Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

  • Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool
    by Cyrus-Shepard on October 9, 2019 at 12:05 am

    Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we’re officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy. We’re talking things like Domain Authority, Spam Score, Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe. With Domain Analysis, we wanted to combine this data in one place, and quickly show it to people without the need of creating a login or signing up for an account. The tool is free, and showcases a preview of many top SEO metrics in one place, including: Domain Authority Linking Root Domains # of Ranking Keywords Spam Score Top Pages Top Linking Domains Discovered and Lost Links Keywords by Estimated Clicks (new) Top Ranking Keywords Top Featured Snippets (new) Top Branded Keywords (new) Keyword Ranking Distribution Top Search Competitors (new) Top Search Questions (new) Many of these metrics are previews that you can explore more in-depth using Moz tools such as Link Explorer and Keyword Explorer. New experimental metrics Domain Analysis includes a number of new, experimental metrics not available anywhere else. These are metrics developed by our search scientist Dr. Pete Meyers that we’re interested in exploring because we believe they are useful to SEO. Those metrics include: Keywords by Estimated Clicks You know your competitor ranks #1 for a keyword, but how many clicks does that generate for them? Keywords by Estimate Clicks uses ranking position, search volume, and estimated click-through rate (CTR) to estimate just how many clicks each keyword generates for that website. Top Featured Snippets Search results with featured snippets can be very different than those without, as whoever “wins” the featured snippet at position zero can expect outsized clicks and attention. These are potentially valuable keywords. Top Featured Snippets tells you which keywords a site ranks for that triggers a featured snippet, and also whether or not that site owns the snippet. Branded Keywords Branded keywords are a type of navigational query in which users are searching for a particular site. These can be some of the website’s most valuable keywords. Typically, it’s very hard — for anyone outside of Google — to accurately know what a site’s branded keywords actually are. Using some nifty computations in our database, here you’ll find the highest volume keywords reflecting the site’s brand. Cool, right? Top Search Competitors Knowing who your top search competitors are is important for any serious SEO competitive analysis. Sadly, most people simply guess. You may know who competes for your favorite keyword, but what happens when you rank for hundreds, thousands, or hundreds of thousands of keywords? Fortunately, we can comb through our vast database and make these calculations for you. Top Search Competitors shows you the competitors that compete for the same keywords as this domain, ranked by visibility. Top Questions “People Also Ask” have become a ubiquitous feature of Google search results, and represent a good starting point for keyword research and topic optimization. Top Questions shows questions mined from People Also Ask boxes for relevant keywords. A few notes about the new Domain Analysis tool: The tool is 100% free Limited to 3 reports/day Moz Pro users get unlimited reports Experimental metrics are just that. These are not (yet) available in Moz Pro. Metrics are meant to give you a quick overview of any domain. If you want to dive deeper for further analysis, we suggest signing up for a Moz Pro account Also, we’re looking for feedback! What do you think of the new Domain Analysis Tool? Let us know in the comments below. Check out Domain Analysis p.s. Big thanks to Casey Coates, our smart-as-heck dev who put much of this together. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

  • A Breakdown of HTML Usage Across ~8 Million Pages (&amp; What It Means for Modern SEO)
    by Catalin.Rosu on October 8, 2019 at 1:00 pm

    Posted by Catalin.Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Google results pages implement them, then went even further and obtained HTML usage insights on them. What does this have to do with SEO? The way HTML is written dictates what users see and how search engines interpret web pages. A valid, well-formatted HTML page also reduces possible misinterpretation — of structured data, metadata, language, or encoding — by search engines. This is intended to be a technical SEO audit, something we wanted to do from the beginning: a breakdown of HTML usage and how the results relate to modern SEO techniques and best practices. In this article, we’re going to address things like meta tags that Google understands, JSON-LD structured data, language detection, headings usage, social links & meta distribution, AMP, and more. Meta tags that Google understands When talking about the main search engines as traffic sources, sadly it’s just Google and the rest, with Duckduckgo gaining traction lately and Bing almost nonexistent. Thus, in this section we’ll be focusing solely on the meta tags that Google listed in the Search Console Help Center. Pie chart showing the total numbers for the meta tags that Google understands, described in detail in the sections below.<meta name=”description” content=”…”> The meta description is a ~150 character snippet that summarizes a page’s content. Search engines show the meta description in the search results when the searched phrase is contained in the description. SELECTOR COUNT <meta name=”description” content=”*”> 4,391,448 <meta name=”description” content=””> 374,649 <meta name=”description”> 13,831 On the extremes, we found 685,341 meta elements with content shorter than 30 characters and 1,293,842 elements with the content text longer than 160 characters. <title> The title is technically not a meta tag, but it’s used in conjunction with meta name=”description”. This is one of the two most important HTML tags when it comes to SEO. It’s also a must according to W3C, meaning no page is valid with a missing title tag. Research suggests that if you keep your titles under a reasonable 60 characters then you can expect your titles to be rendered properly in the SERPs. In the past, there were signs that Google’s search results title length was extended, but it wasn’t a permanent change. Considering all the above, from the full 6,263,396 titles we found, 1,846,642 title tags appear to be too long (more than 60 characters) and 1,985,020 titles had lengths considered too short (under 30 characters). Pie chart showing the title tag length distribution, with a length less than 30 chars being 31.7% and a length greater than 60 chars being about 29.5%.A title being too short shouldn’t be a problem —after all, it’s a subjective thing depending on the website business. Meaning can be expressed with fewer words, but it’s definitely a sign of wasted optimization opportunity. SELECTOR COUNT <title>*</title> 6,263,396 missing <title> tag 1,285,738 Another interesting thing is that, among the sites ranking on page 1–2 of Google, 351,516 (~5% of the total 7.5M) are using the same text for the title and h1 on their index pages. Also, did you know that with HTML5 you only need to specify the HTML5 doctype and a title in order to have a perfectly valid page? <!DOCTYPE html> <title>red</title> <meta name=”robots|googlebot”> “These meta tags can control the behavior of search engine crawling and indexing. The robots meta tag applies to all search engines, while the “googlebot” meta tag is specific to Google.” – Meta tags that Google understands SELECTOR COUNT <meta name=”robots” content=”…, …”> 1,577,202 <meta name=”googlebot” content=”…, …”> 139,458 HTML snippet with a meta robots and its content parameters.So the robots meta directives provide instructions to search engines on how to crawl and index a page’s content. Leaving aside the googlebot meta count which is kind of low, we were curious to see the most frequent robots parameters, considering that a huge misconception is that you have to add a robots meta tag in your HTML’s head. Here’s the top 5: SELECTOR COUNT <meta name=”robots” content=”index,follow”> 632,822 <meta name=”robots” content=”index”> 180,226 <meta name=”robots” content=”noodp”> 115,128 <meta name=”robots” content=”all”> 111,777 <meta name=”robots” content=”nofollow”> 83,639 <meta name=”google” content=”nositelinkssearchbox”> “When users search for your site, Google Search results sometimes display a search box specific to your site, along with other direct links to your site. This meta tag tells Google not to show the sitelinks search box.” – Meta tags that Google understands SELECTOR COUNT <meta name=”google” content=”nositelinkssearchbox”> 1,263 Unsurprisingly, not many websites choose to explicitly tell Google not to show a sitelinks search box when their site appears in the search results. <meta name=”google” content=”notranslate”> “This meta tag tells Google that you don’t want us to provide a translation for this page.” – Meta tags that Google understands There may be situations where providing your content to a much larger group of users is not desired. Just as it says in the Google support answer above, this meta tag tells Google that you don’t want them to provide a translation for this page. SELECTOR COUNT <meta name=”google” content=”notranslate”> 7,569 <meta name=”google-site-verification” content=”…”> “You can use this tag on the top-level page of your site to verify ownership for Search Console.”- Meta tags that Google understands SELECTOR COUNT <meta name=”google-site-verification” content=”…”> 1,327,616 While we’re on the subject, did you know that if you’re a verified owner of a Google Analytics property, Google will now automatically verify that same website in Search Console? <meta charset=”…” > “This defines the page’s content type and character set.” – Meta tags that Google understands This is basically one of the good meta tags. It defines the page’s content type and character set. Considering the table below, we noticed that just about half of the index pages we analyzed define a meta charset. SELECTOR COUNT <meta charset=”…” > 3,909,788 <meta http-equiv=”refresh” content=”…;url=…”> “This meta tag sends the user to a new URL after a certain amount of time and is sometimes used as a simple form of redirection.”- Meta tags that Google understands It’s preferable to redirect your site using a 301 redirect rather than a meta refresh, especially when we assume that 30x redirects don’t lose PageRank and the W3C recommends that this tag not be used. Google is not a fan either, recommending you use a server-side 301 redirect instead. SELECTOR COUNT <meta http-equiv=”refresh” content=”…;url=…”> 7,167 From the total 7.5M index pages we parsed, we found 7,167 pages that are using the above redirect method. Authors do not always have control over server-side technologies and apparently they use this technique in order to enable redirects on the client side. Also, using Workers is a cutting-edge alternative n order to overcome issues when working with legacy tech stacks and platform limitations. <meta name=”viewport” content=”…”> “This tag tells the browser how to render a page on a mobile device. Presence of this tag indicates to Google that the page is mobile-friendly.” – Meta tags that Google understands SELECTOR COUNT <meta name=”viewport” content=”…”> 4,992,791 Starting July 1, 2019, all sites started to be indexed using Google’s mobile-first indexing. Lighthouse checks whether there’s a meta name=”viewport” tag in the head of the document, so this meta should be on every webpage, no matter what framework or CMS you’re using. Considering the above, we would have expected more websites than the 4,992,791 out of 7.5 million index pages analyzed to use a valid meta name=”viewport” in their head sections. Designing mobile-friendly sites ensures that your pages perform well on all devices, so make sure your web page is mobile-friendly here. <meta name=”rating” content=”…” /> “Labels a page as containing adult content, to signal that it be filtered by SafeSearch results.”- Meta tags that Google understands SELECTOR COUNT <meta name=”rating” content=”…” /> 133,387 This tag is used to denote the maturity rating of content. It was not added to the meta tags that Google understands list until recently. Check out this article by Kate Morris on how to tag adult content. JSON-LD structured data Structured data is a standardized format for providing information about a page and classifying the page content. The format of structured data can be Microdata, RDFa, and JSON-LD — all of these help Google understand the content of your site and trigger special search result features for your pages. While having a conversation with the awesome Dan Shure, he came up with a good idea to look for structured data, such as the organization’s logo, in search results and in the Knowledge Graph. In this section, we’ll be using JSON-LD (JavaScript Object Notation for Linked Data) only in order to gather structured data info.This is what Google recommends anyway for providing clues about the meaning of a web page. Some useful bits on this: At Google I/O 2019, it was announced that the structured data testing tool will be superseded by the rich results testing tool. Now Googlebot indexes web pages using the latest Chromium rather than the old Chrome 42, meaning you can mitigate the SEO issues you may have had in the past, with structured data support as well. Jason Barnard had an interesting talk at SMX London 2019 on how Google Search ranking works and according to his theory, there are seven ranking factors we can count on; structured data is definitely one of them. Builtvisible’s guide on Microdata, JSON-LD, & Schema.org contains everything you need to know about using structured data on your website. Here’s an awesome guide to JSON-LD for beginners by Alexis Sanders. Last but not least, there are lots of articles, presentations, and posts to dive in on the official JSON for Linking Data website. Advanced Web Ranking’s HTML study relies on analyzing index pages only. What’s interesting is that even though it’s not stated in the guidelines, Google doesn’t seem to care about structured data on index pages, as stated in a Stack Overflow answer by Gary Illyes several years ago. Yet, on JSON-LD structured data types that Google understands, we found a total of 2,727,045 features: Pie chart showing the structured data types that Google understands, with Sitelinks searchbox being 49.7% — the highest value. STRUCTURED DATA FEATURES COUNT Article 35,961 Breadcrumb 30,306 Book 143 Carousel 13,884 Corporate contact 41,588 Course 676 Critic review 2,740 Dataset 28 Employer aggregate rating 7 Event 18,385 Fact check 7 FAQ page 16 How-to 8 Job posting 355 Livestream 232 Local business 200,974 Logo 442,324 Media 1,274 Occupation 0 Product 16,090 Q&A page 20 Recipe 434 Review snippet 72,732 Sitelinks searchbox 1,354,754 Social profile 478,099 Software app 780 Speakable 516 Subscription and paywalled content 363 Video 14,349 rel=canonical The rel=canonical element, often called the “canonical link,” is an HTML element that helps webmasters prevent duplicate content issues. It does this by specifying the “canonical URL,” the “preferred” version of a web page. SELECTOR COUNT <link rel=canonical href=”*”> 3,183,575 meta name=”keywords” It’s not new that <meta name=”keywords”> is obsolete and Google doesn’t use it anymore. It also appears as though <meta name=”keywords”> is a spam signal for most of the search engines. “While the main search engines don’t use meta keywords for ranking, they’re very useful for onsite search engines like Solr.” – JP Sherman on why this obsolete meta might still be useful nowadays. SELECTOR COUNT <meta name=”keywords” content=”*”> 2,577,850 <meta name=”keywords” content=””> 256,220 <meta name=”keywords”> 14,127 Headings Within 7.5 million pages, h1 (59.6%) and h2 (58.9%) are among the twenty-eight elements used on the most pages. Still, after gathering all the headings, we found that h3 is the heading with the largest number of appearances — 29,565,562 h3s out of 70,428,376  total headings found. Random facts: The h1–h6 elements represent the six levels of section headings. Here are the full stats on headings usage, but we found 23,116 of h7s and 7,276 of h8s too. That’s a funny thing because plenty of people don’t even use h6s very often. There are 3,046,879 pages with missing h1 tags and within the rest of the 4,502,255 pages, the h1 usage frequency is 2.6, with a total of 11,675,565 h1 elements. While there are 6,263,396 pages with a valid title, as seen above, only 4,502,255 of them are using a h1 within the body of their content. Missing alt tags This eternal SEO and accessibility issue still seems to be common after analyzing this set of data. From the total of 669,591,743 images, almost 90% are missing the alt attribute or use it with a blank value. Pie chart showing the img tag alt attribute distribution, with missing alt being predominant — 81.7% from a total of about 670 million images we found. SELECTOR COUNT img 669,591,743 img alt=”*” 79,953,034 img alt=”” 42,815,769 img w/ missing alt 546,822,940 Language detection According to the specs, the language information specified via the lang attribute may be used by a user agent to control rendering in a variety of ways. The part we’re interested in here is about “assisting search engines.” “The HTML lang attribute is used to identify the language of text content on the web. This information helps search engines return language specific results, and it is also used by screen readers that switch language profiles to provide the correct accent and pronunciation.” – Léonie Watson A while ago, John Mueller said Google ignores the HTML lang attribute and recommended the use of link hreflang instead. The Google Search Console documentation states that Google uses hreflang tags to match the user’s language preference to the right variation of your pages. Bar chart showing that 65% of the 7.5 million index pages use the lang attribute on the html element, at the same time 21.6% use at least a link hreflang.Of the 7.5 million index pages that we were able to look into, 4,903,665 use the lang attribute on the html element. That’s about 65%! When it comes to the hreflang attribute, suggesting the existence of a multilingual website, we found about 1,631,602 pages — that means around 21.6% index pages use at least a link rel=”alternate” href=”*” hreflang=”*” element. Google Tag Manager From the beginning, Google Analytics’ main task was to generate reports and statistics about your website. But if you want to group certain pages together to see how people are navigating through that funnel, you need a unique Google Analytics tag. This is where things get complicated. Google Tag Manager makes it easier to: Manage this mess of tags by letting you define custom rules for when and what user actions your tags should fire Change your tags whenever you want without actually changing the source code of your website, which sometimes can be a headache due to slow release cycles Use other analytics/marketing tools with GTM, again without touching the website’s source code We searched for *googletagmanager.com/gtm.js references and saw that about 345,979 pages are using the Google Tag Manager. rel=”nofollow” “Nofollow” provides a way for webmasters to tell search engines “don’t follow links on this page” or “don’t follow this specific link.” Google does not follow these links and likewise does not transfer equity. Considering this, we were curious about rel=”nofollow” numbers. We found a total of 12,828,286 rel=”nofollow” links within 7.5 million index pages, with a computed average of 1.69 rel=”nofollow” per page. Last month, Google announced two new link attributes values that should be used in order to mark the nofollow property of a link: rel=”sponsored” and rel=”ugc”. I’d recommend you go read Cyrus Shepard’s article on how Google’s nofollow, sponsored, & ugc links impact SEO, learn why Google changed nofollow,  the ranking impact of nofollow links, and more. A table showing how Google’s nofollow, sponsored, and UGC link attributes impact SEO, from Cyrus Shepard’s article.We went a bit further and looked up these new link attributes values, finding 278 rel=”sponsored” and 123 rel=”ugc”. To make sure we had the relevant data for these queries, we updated the index pages data set specifically two weeks after the Google announcement on this matter. Then, using Moz authority metrics, we sorted out the top URLs we found that use at least one of the rel=”sponsored” or rel=”ugc” pair: https://www.seroundtable.com/ https://letsencrypt.org/ https://www.newsbomb.gr/ https://thehackernews.com/ https://www.ccn.com/ https://www.chip.pl/ https://www.gamereactor.se/ https://www.tribes.co.uk/ AMP Accelerated Mobile Pages (AMP) are a Google initiative which aims to speed up the mobile web. Many publishers are making their content available parallel to the AMP format. To let Google and other platforms know about it, you need to link AMP and non-AMP pages together. Within the millions of pages we looked at, we found only 24,807 non-AMP pages referencing their AMP version using rel=amphtml. Social We wanted to know how shareable or social a website is nowadays, so knowing that Josh Buchea made an awesome list with everything that could go in the head of your webpage, we extracted the social sections from there and got the following numbers: Facebook Open Graph Bar chart showing the Facebook Open Graph meta tags distribution, described in detail in the table below. SELECTOR COUNT meta property=”fb:app_id” content=”*” 277,406 meta property=”og:url” content=”*” 2,909,878 meta property=”og:type” content=”*” 2,660,215 meta property=”og:title” content=”*” 3,050,462 meta property=”og:image” content=”*” 2,603,057 meta property=”og:image:alt” content=”*” 54,513 meta property=”og:description” content=”*” 1,384,658 meta property=”og:site_name” content=”*” 2,618,713 meta property=”og:locale” content=”*” 1,384,658 meta property=”article:author” content=”*” 14,289 Twitter card Bar chart showing the Twitter Card meta tags distribution, described in detail in the table below. SELECTOR COUNT meta name=”twitter:card” content=”*” 1,535,733 meta name=”twitter:site” content=”*” 512,907 meta name=”twitter:creator” content=”*” 283,533 meta name=”twitter:url” content=”*” 265,478 meta name=”twitter:title” content=”*” 716,577 meta name=”twitter:description” content=”*” 1,145,413 meta name=”twitter:image” content=”*” 716,577 meta name=”twitter:image:alt” content=”*” 30,339 And speaking of links, we grabbed all of them that were pointing to the most popular social networks. Pie chart showing the external social links distribution, described in detail in the table below. SELECTOR COUNT <a href*=”facebook.com”> 6,180,313 <a href*=”twitter.com”> 5,214,768 <a href*=”linkedin.com”> 1,148,828 <a href*=”plus.google.com”> 1,019,970 Apparently there are lots of websites that still link to their Google+ profiles, which is probably an oversight considering the not-so-recent Google+ shutdown. rel=prev/next According to Google, using rel=prev/next is not an indexing signal anymore, as announced earlier this year: “As we evaluated our indexing signals, we decided to retire rel=prev/next. Studies show that users love single-page content, aim for that when possible, but multi-part is also fine for Google Search.”- Tweeted by Google Webmasters However, in case it matters for you, Bing says it uses them as hints for page discovery and site structure understanding. “We’re using these (like most markup) as hints for page discovery and site structure understanding. At this point, we’re not merging pages together in the index based on these and we’re not using prev/next in the ranking model.”- Frédéric Dubut from Bing Nevertheless, here are the usage stats we found while looking at millions of index pages: SELECTOR COUNT <link rel=”prev” href=”*” 20,160 <link rel=”next” href=”*” 242,387 That’s pretty much it! Knowing how the average web page looks using data from about 8 million index pages can give us a clearer idea of trends and help us visualize common usage of HTML when it comes to SEO modern and emerging techniques. But this may be a never-ending saga — while having lots of numbers and stats to explore, there are still lots of questions that need answering: We know how structured data is used in the wild now. How will it evolve and how much structured data will be considered enough? Should we expect AMP usage to increase somewhere in the future? How will rel=”sponsored” and rel=“ugc” change the way we write HTML on a daily basis? When coding external links, besides the target=”_blank” and rel=“noopener” combo, we now have to consider the rel=”sponsored” and rel=“ugc” combinations as well. Will we ever learn to always add alt attributes values for images that have a purpose beyond decoration? How many more additional meta tags or attributes will we have to add to a web page to please the search engines? Do we really needed the newly announced data-nosnippet HTML attribute? What’s next, data-allowsnippet? There are other things we would have liked to address as well, like “time-to-first-byte” (TTFB) values, which correlates highly with ranking; I’d highly recommend HTTP Archive for that. They periodically crawl the top sites on the web and record detailed information about almost everything. According to the latest info, they’ve analyzed 4,565,694 unique websites, with complete Lighthouse scores and having stored particular technologies like jQuery or WordPress for the whole data set. Huge props to Rick Viscomi who does an amazing job as its “steward,” as he likes to call himself. Performing this large-scale study was a fun ride. We learned a lot and we hope you found the above numbers as interesting as we did. If there is a tag or attribute in particular you would like to see the numbers for, please let me know in the comments below. Once again, check out the full HTML study results and let me know what you think! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

SmallBizClub Helping You Succeed

  • How to Project the Web Hosting Needs for Your Business Website
    by James Nathan on October 15, 2019 at 1:03 pm

    It’s easy to overlook the importance of your web hosting plan, but the type of web hosting package you purchase can sometimes have a pretty big impact on the functionality and growth of your business. However, it can be difficult to know at first whether you need shared or dedicated hosting, whether or not cloud The post How to Project the Web Hosting Needs for Your Business Website appeared first on SmallBizClub.

  • 5 Strategies to Boost ECommerce Sales This Holiday Season
    by Andrew Deen on October 15, 2019 at 1:02 pm

    As a retailer, you must place a heightened emphasis on preparing for the holiday season—the survival of your enterprise may depend on it. Even consumers know that retailers make most of their money on the holidays—although they’re more interested in the deep discounts that arrive in November and December. Continuing its upward trend, analysts forecast The post 5 Strategies to Boost ECommerce Sales This Holiday Season appeared first on SmallBizClub.

  • 5 Most Important Illusions About Startups
    by Tim Berry on October 15, 2019 at 1:01 pm

    Q: What are some illusions about start-ups?  A: here’s my list of the five most important illusions about startups The illusion of the idea. Few businesses have truly new ideas. Apple didn’t; Facebook didn’t; Google didn’t. They took an existing idea and did it better, or differently. Quite often the second or third entrant into The post 5 Most Important Illusions About Startups appeared first on SmallBizClub.

  • Is This the Most Important Part of Every Message?
    by Brian Mikes on October 15, 2019 at 1:00 pm

    Today I want to highlight an important texting best practice… and it’s one that could save you a mountain sized headache. It’s 8 simple characters that you should include in every message you send. What are they? “Stop 2 End” Yep, it’s that simple. If you’ve been marketing in today’s digital age you know the The post Is This the Most Important Part of Every Message? appeared first on SmallBizClub.

  • The Futuristic Trends That Will Transform Your Office Space Forever
    by Michael Benjamin on October 14, 2019 at 1:03 pm

    As our approach to working life has continued to change over time, so too have the workplaces in which we spend so much of our lives. One of the most significant examples of this has been the rise of flexible working, which has gone a long way in expanding the potential of office spaces beyond The post The Futuristic Trends That Will Transform Your Office Space Forever appeared first on SmallBizClub.

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